[Activation] Rock in Rio is one of the most important and crowded music festivals in the world. Therefore, it’s very difficult to stay close to the stage and to your favorite artist. Luckly, Coca Cola FM has thought about it and developed an innovative bottle for the festival: Coca-Cola ROCKZOOM. A regular bottle with special lens that works as a monocle. All you have to do is open it, refresh yourself and get closer to your idol.